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Tell me about a time you had to deal with a difficult customer.

In the end, sales is really all about negotiation. Use the STAR format to answer this question keeping the following points in mind.

  • S Fully explain the situation taking special care to show how you uncovered the customer’s point of view (even if you didn’t agree with it). Discuss how you asked sympathetic questions to prevent the customer from viewing you as callous or unconcerned.
  • T/A голова болит секс Discuss the actions you took to either educate the customer or right the wrong against him/her and improve the situation.
  • R
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    As with all STAR answers, the most important is the R. What happened as a result of your discussions and negotiations with the customer. Be as specific as possible providing numbers/data or other hard evidence if possible.

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Often times customers who are difficult or disagreeable have the greatest potential for becoming raving fans if their needs are met. If you believe this to be true, make sure the interviewer knows it and build your answer around a situation in which the R supports that belief.

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If you find this site helpful, please send a link to your career services department so your fellow alumni know about PharmBoard too! I've already written the message for you. :)

4 Comments so far

  1. Jess on March 17th, 2007

    Thanks! This was really helpful and I’m definitely going to tell all my friends about it.

  2. amway on March 26th, 2007

    Ryan, are you an interview coach, or do you even have experience in the field of pharmaceutical sales?

    Many of the questions and answers you’ve put on your site, including the career comparison, are from books I’ve read about pharmaceutical sales. I don’t think the authors would appreciate you taking their questions and answers…straight from their books.

    These pharmaceutical sales interview questions and answers have simply been stolen from leading books, and from a leading website, with many of the same questions and answers.

  3. admin on March 26th, 2007

    @amway,
    Yes, I have experience in pharmaceutical sales. Do I get paid to coach people for interviews? No. I’ve been doing it for free on this site for over 4 years.

    As for your accusations that I stole the information on this site…If you will show me where this information is stolen from, I will happily take it down. It won’t happen, because it isn’t stolen.

    ALL of the interview questions on this site are those reported by folks who have interviewed for pharma sales positions and have posted the questions they were asked on this site (in the message board section). The sample answers given are 100% original and written entirely by me – with no help from Google.

    Have you considered the fact that if I’ve done my research (as outlined above) and the authors of the books you mention have done their research (which they certainly have), we would come up with the same list of interview questions?

    I have never once told anyone not to buy a pharma sales book. I’ve read many of them on the market, especially the ones in paperback form, and would highly recommend nearly every one.

    Let me reiterate. I have never knowingly stolen anything from any book or website to post on this site. If someone wants to prove me otherwise, I’ll be happy to take down the offensive material.

  4. Amanda on January 22nd, 2009

    If you have ever gone on a real pharma interview you would know that these are in deed real interview questions and not one stolen from a book. Its hard to steal something that is a fact.

Posting your comment.

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